The Story

A lasting tribute

The Maddie Rose Campaign acts as a lasting legacy in celebration of the life of Maddie Rose, an inspirational young woman who was dedicated to showcasing the aspirational careers available in the sector she cared for so passionately. Maddie was, at the time of her tragic death in 2021, a member of the Travis Perkins Youth Board, and passionately committed to opening up the industry, and encouraging younger people to take advantage of its many opportunities.

Maddie's friends

Set up with the incredible generous support of Maddie’s friends, family and the wider industry, the Campaign brings together people from merchants, suppliers, industry organisations and buying groups, as well as the Construction Youth Trust and the sector press, all stakeholders in the future of this industry.

The campaign

The Campaign is committed to encouraging younger people to consider a career in the merchanting or building materials manufacturing sectors. It aims to promote the take-up of apprenticeships schemes, of work experience placements and Hidden Careers sessions. These introduce youngsters to the huge variety of careers that this industry can offer. The Campaign aims to honour Maddie’s memory by continuing her work by engaging with schools and colleges, and encouraging young people to challenge their pre-conceived ideas about what roles in construction might entail.